Lead Follow Up
Your 30 Second Elevator Pitch Lead Follow Up is just as important as the Elevator Sales Pitch itself.
Based on the enormous response we had to the post, and the comments posted on LinkedIn, and other Social Media, an overwhelming majority of readers believed the idea was simple and a highly effective way of communicating the essence of what business they are in.
So perhaps you exchanged business cards or better still made an appointment to present your product/service, but it is more likely you both walked away with business cards.
What do you think is going to happen next?
The person could;
- Look up your profile on LinkedIn to see if the message is consistent with your pitch
- Look up your other Social Media to research you and/or your company
- Go to your website and review your content
- Compare you to their current provider
- Refer your details to someone internal who may do all of the above
- Do nothing
Importantly Here is the Big Question
What will they find out about you and your company?
Will it be consistent with your Elevator Pitch?
Is your website offering consistent with your Elevator Pitch?
Does your website offer a compelling reason to act?
Is your Social Media consistent with your Elevator Pitch?
Are there any negative Social Media comments?
Hopefully, your 30 30-second elevator Pitch created enough interest for them to make contact with you and to find out more about the product/service you offer.
But what if they walked back into their office and straight into a meeting, had to take a couple of phone calls or had a deadline that just needed their attention and your 30 30-second elevator Pitch simply faded from memory?
Now you could leave it with them and hope something comes from the 30 Second Elevator Pitch or you could…..
Read more in our next post.
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